First Gamified Loyalty Platform in Australia
The Loyalty Platform was an innovative reward system developed as an add-on service to Food Morning. The goal was to maximise the ROI of restaurant owners running deals with Food Morning.
The problem seen with the Daily Deals or Group Buying industry was that customers were not particularly loyal.
There were numerous daily deals sites and offers in the market, and customers did not have much incentives to return to the same restaurants after using their deals. The Loyalty Platform was created to combat this issue.
Restaurant owners can use the self-served platform to create offers such as:
- 20% discount on the bill,
- buy-one-get-one-free, or
- 2 free wines coupons etc.
In additional, they could order flyers or posters with an embedded QR code. The flyers could be placed on the table which customers could scan with their mobile phone to win one of those offers while they are waiting for their food.
Posters could also be placed on the display windows so bypassers on the street may also participate. Customers could then redeem the offers during their next visit.
The Loyalty Platform was later customised and spun off as a separate business called Liqee Technology which services customers in Hong Kong and China. NFC fridge magnets were later integrated with the platform allowing customers to tap their NFC-enabled phones to win daily offers.
